Digital advertising is a major component of a successful marketing strategy and should be an important part of your overall business strategy. In this session you will discover best practices, tips, and tricks for creating and managing successful online advertising campaigns from a local Google AdWords™ and Bing Ads™ Certified Partner. You’ll find out how to implement an advertising campaign while avoiding some common mistakes that cost time and money. You’ll also learn how to measure your advertising return on investment with a high degree of accuracy and optimize ad campaigns to improve performance.
Please visit the University of Houston Small Business Development Center workshop calendar to find the next available workshop, to register, and for pricing information.