In Google AdWords 201 we leave the basic account setup and maintenance behind to focus on optimizing performance, tracking conversions, and measuring results to improve future return on investment. This workshop provides business owners an intermediate understanding of how businesses can attract new business using AdWords. Topics covered include: Improving performance, improving keywords, tracking success, the psychology of search, seeing search terms, conversion tracking, Google Analytics goals.
Please visit the University of Houston Small Business Development Center workshop calendar to find the next available workshop, to register, and for pricing information.
Suggested prerequisites: Google Tools for Business Workshop, Google AdWords 101 Workshop
Also see: Online Marketing Workshops