In Google AdWords 101 we examine how to set up an AdWords account and perform basic required maintenance. This workshop provides business owners an introductory understanding of how businesses can attract new business using AdWords. Topics covered include: Intro to AdWords, Google ranking explained, basic campaign structure, choosing quality keywords, and writing great ads.
Please visit the University of Houston Small Business Development Center workshop calendar to find the next available workshop, to register, and for pricing information.
Suggested prerequisite: Google Tools for Business Workshop
Also see: Online Marketing Workshops