Not to sound too obvious, but having a solid marketing strategy for your business is a good idea. I know most business owners don’t see it that way and more often than not, it’s a bit of an uphill battle to convince them as to why. Some hesitations I often hear are, “Well we’ve been doing things the same way for 40+ years, why change now?” “I don’t think a website would help me.” “My business is too difficult to explain.” “Marketing is too expensive.”
All of those are valid points and as I have said many times before – all businesses are different. What works for others may not work for you. The question I do hear the most though is the cost one. I recently read this article that explains a few points that could help a business owner decide between an in-house or outsourced marketing strategy. The biggest/only point really discussed here is the monetary differences between the two.
To figure out your best option, think about your business’s objectives and consider your business model. With these factors front and center, you will be able to make an educated decision.
Having in-house resources who know your business inside and out is always helpful. You don’t have to spend the time explaining the intricacies of your business. But on the other hand, outsourcing allows you to have an outsiders perspective on your marketing approach which could be helpful as well.
This should be a fun conversation within your organization. Creating a marketing game plan can be overwhelming but educating yourself on options and outcomes is always best.
What do you think? Do you prefer the in-house team or outsource options?