Content Marketing Strategy

Alex Lane Latest News

How many times have you seen this? –

My business is good. My business does good things in Houston, TX. I am the Houston, TX expert for my business. Give us a call today!

This business owner is really saying nothing of value. Just making sentences out of keywords you may search for on Google. This supposedly allows them to begin ranking higher organically for these search terms. This practice of manipulating keywords isn’t used as commonly as it once was but it is still roaming the web nonetheless.

The Content Marketing Institute explains content marketing as, “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Content can be created using a variety of different mediums like video or words, but needs to be something inciting. Everyone can see past the articles that have a content box at that bottom wanting you to “Sign up for our newsletter to read the rest of the article” or a blog post with blatant self-promotion. Create content that you would want to read and that you find interesting and go from there. Content marketing is great place for companies to begin building trust with their audience.

This article really explain these points well and I agree with it 100%.

In 2018, content marketing is about creating interesting content people actually want to engage with. Stop talking about your brand, and start creating content people want to read, watch or listen to.

You don’t have to have a million dollar budget to create the content people will interact with. You know your industry best. What are 3 key points you wish others understood better? Take those ideas and elaborate. Use the content pieces you created and post them on social media, share with friends and family, boost the post to reach people outside of your immediate wheelhouse – and this can speak volumes for your business. Small meaningful moves creates much better results than large costly whims. (Unless you are extremely lucky and can take a gamble – I am neither of those things so ya wont here me promoting that.)

Full article: