Benefits align with your company’s goals. Increasing sales revenue and sales opportunities are different benefits with different solutions.

BENEFITS WE PROVIDE

INCREASE SALES LEADS

Reach people who know they have a problem that your product or service can solve. We carefully target individuals we can identify as seeking a solution, then propose your solution with advertising, organic, social, or other means.

INCREASE BRAND VALUE

We define your business as the preferred provider in your industry and separate you from competitors. This allows you to increase costs and still win new business. Become sourced, not shopped, by new customers when you are perceived as the premier choice.

INCREASE AWARENESS

We reach people who show an interest in your market segment or industry, but who may not be searching for your solution because they don’t know it exists. We make them aware – and then inspire them to act.

INCREASE GROSS SALES

We have a common and easily measurable goal of total sales volume. We need to focus not only on the number of sales leads, but the conversion rate into sales opportunities, into actual sales, and doing this without lowering your margins.

WHAT WE DELIVER

We reach people who show an interest in your market segment or industry, but who may not be searching for your solution because they don’t know it exists. We make them aware – and then inspire them to act.

AUDIENCE ENGAGEMENT

Measured as the number of people in a specific geographic region that see your company and message. Sources include, but are not limited to, your website, trade journals, advertisements, and social media. Best KPI choice when building brand value and increasing awareness  is the objective.

PNCS

Measured as the sum of telephone calls and emails received from your website, ads, and digital properties managed by Mansfield Marketing. PNCs are the precursor to qualified sales leads and a reliable KPI when generating sales leads and opportunities are the main goal. Viewed as trends, month over month and year over year.

GROSS SALES

This deliverable requires “Sales Consulting” service. You self report gross sales when each month closes to Mansfield Marketing. We plot each calendar month in a year over year chart to measure increased sales and identify trends each year.

VA Certified Veteran Owned

Mansfield Marketing LLC

1113 Vine St #200

Houston, TX 77002

(713)936-5557

sales@mansfieldmarketing.com